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You are an 'avatar in a VR game,' scientist claims--meaning reality isn't what it truly seems

May 31, 2026

Donald Hoffman, cognitive sciences, talks about his work with Popular Mechanics

What's outside the simulation with Donald Hoffman?

May 14, 2026

UC Irvine cognitive scientist talks reality, consciousness, and the very fabric of our universe with Impact Theory's Tom Bilyeu

First-of-its-kind map of the mouse nose reveals surprises about the sense of smell

April 28, 2026

Alyssa Brewer, cognitive sciences, weighs in on Live Science

'We feel it in our bones': Can a machine ever love you?

February 10, 2026

Don Hoffman, cognitive sciences, BBC, Feb. 10, 2026

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